When the mouthpiece of the Mormon Church publishes a new poll showing that two thirds of Americans now oppose marriage equality, it raises some questions. One needs to ask who conducted the poll, who was questioned, and whether respondents reflect the demographics of the national population. There is little such information in the article. All it or the attached graphics indicate is that 1,000 randomly chosen adults in 50 states were surveyed.
Did these people represent groups proportionally, or, as in a previous National Organization for Marriage poll, was it skewed toward older respondents? Deseret News doesn’t say, nor do they reveal whether respondents reflect the population distribution of the states. For instance, a poll that over-surveys residents of the South will be skewed in one direction, while one that over-surveys residents of the Pacific states and New England would give very different results.
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