The Advertising Standards Authority has ruled that Coalition for Marriage adverts which said 70 percent of people wanted to keep marriage ‘as it is’ in a bid to promote its anti-gay marriage petition were not misleading or offensive.
Twenty-four people complained to the ASA that the claim was misleading and could not be substantiated. Eleven believed the adverts were offensive and three said a print version of the advert appearing in Country Life was misleading because it did not mention that the group opposed gay marriage, only that it supported ‘true’ marriage.
On the second and third points, the ASA ruled today that the adverts could not be considered to be capable of causing “serious or widespread offence” and that in the context of the equal marriage debate, it was clear what the Coalition for Marriage stood for.
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