Wineries are coming up with new wines with names that invoke support for marriage equality. Edge Boston reports:
One of the barrier-breakers is Same Sex Meritage, a red blend that sends its message on the bottle and at the cash register – $1 for every bottle sold is donated to the advocacy group Freedom to Marry. “It’s the right thing to do,” says Matt Gold, who is based in Chicago and teamed with Josh Stein of Stein Family Wines in California to make the wine, which launched last December. Meritage is a brand name that refers to a Bordeaux-style blend. And, of course, it sounds a lot like marriage.
Egalite, a bubbly from the Burgundy region of France, was launched earlier this year with the name – French for equality – reflecting the wine’s origins as a Burgundy cremant (sparkling wine) and its support for the gay community. Each quarter, a portion of profits is donated to a LGBT nonprofit organization chosen by fans of the wine on Facebook; $15,000 has been donated since the wine’s January launch.
So now you know what to serve at your next dinner party. 🙂