Marriage Equality – How You Ask the Question Matters

Written by scott on August 22nd, 2013

titleWe’ve long known that framing was important in how marriage equality is discussed in United States. Now we have some more proof. Hit and Run reports:

A recent Fox News poll asked Americans about same-sex marriage using two different question wording frames. The first frame asking about “changing the definition of the word marriage to also include same-sex couples” garnered 39 percent support, while 56 percent opposed. In contrast, on the same poll 46 percent favored “legalizing same-sex marriage” while 47 percent opposed. Americans are more reluctant to support marriage for same-sex couples when framed as changing a word’s definition. When framed as legalization, more Americans support marriage equality, resulting in a 7 point increase in support.

Our opponents know this, which is why they constantly beat the drum about the “redefinition of marriage”. It works.

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