We’ve long known that framing was important in how marriage equality is discussed in United States. Now we have some more proof. Hit and Run reports:
A recent Fox News poll asked Americans about same-sex marriage using two different question wording frames. The first frame asking about “changing the definition of the word marriage to also include same-sex couples” garnered 39 percent support, while 56 percent opposed. In contrast, on the same poll 46 percent favored “legalizing same-sex marriage” while 47 percent opposed. Americans are more reluctant to support marriage for same-sex couples when framed as changing a word’s definition. When framed as legalization, more Americans support marriage equality, resulting in a 7 point increase in support.
Our opponents know this, which is why they constantly beat the drum about the “redefinition of marriage”. It works.