Italy: Barilla Pasta to Embrace Inclusivity – Too Little, Too Late?

Written by scott on November 5th, 2013

barillaAfter making headlines for his statement that he would never include a same sex family in one of his company’s commercials, President Guido Barilla appears to have had a change of heart.

Towleroad.com reports:

Said Chief Executive Officer Claudio Colzani in a press release: “Diversity, inclusion and equality have long been grounded in Barilla’s culture, values and code of conduct. They are reflected in our policies and the benefits we provide to all employees, regardless of age, disability, gender, race, religion, or sexual orientation. At the same time, we are committed to promoting diversity further because we firmly believe that it’s the right thing to do.”

The steps include:

A newly-established Diversity & Inclusion Board, comprising external experts and advocates who will help Barilla establish concrete goals and strategies for improving diversity and equality in the company’s workforce and culture with regard to sexual orientation, gender balance, disability rights and multicultural and intergenerational issues. Individuals who have accepted positions on the Board to date include, David Mixner, a prominent global leader in the Lesbian, Gay, Bisexual and Transgender (LGBT) community and Alex Zanardi, a Paralympic gold medalist.

Appointment of the company’s first Chief Diversity Officer, Talita Erickson, a Brazilian-born attorney who for the past year has served as General Counsel to Barilla America.

Participation in the Corporate Equality Index (CEI) created by the U.S.-based Human Rights Campaign to measure and rate large companies on their policies and practices pertinent to lesbian, gay, bisexual and transgendered (LGBT) employees.

Is it enough? Will you buy Barilla again?

Find more articles and gay wedding resources in Italy.

 

3 Comments so far ↓

  1. Michael says:

    I won’t be buying any of their pasta. There are many options and they are just as good.

  2. Jim says:

    I can appreciate saying something and then realizing how wrong I’ve been, so, seeing how the company has embraced their mistake, and, rethought the whole concept, I will certainly give them my support again.

  3. Vince in Upstate NY says:

    I never liked there products to begin with so I would not be inclined to begin using them now. Best wishes to them as they go forward attempting to make amends.

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