RC has released a first of its kind, free iPhone application for its “Buying for Equality” guide. The app allows shoppers to access the Buying for Equality guide as they enter a store to see how gay-friendly hundreds of brands are.
The iPhone application is available for download at www.hrc.org/iPhone. Both Apple, and the iPhone’s exclusive service provider, AT&T, score 100% on the 2010 Corporate Equality Index.
From HRC: The Buying for Equality iPhone application puts information directly in the hands of consumers in an easy to read format that divides businesses and their consumer products into red (brands to avoid), yellow (brands that have made some progress) and green (brands to support) categories to help consumers support businesses that support LGBT equality.
Full Story from 365Gay: http://www.365gay.com/uncategorized/hrc-iphone-app-helps-you-buy-gay-friendly/
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