The 2009 ballot question on gay marriage in Maine was the most expensive initiative campaign in Maine history, and the third most expensive statewide political campaign in the state’s history. More than $7 million was spent on both sides. Only the U.S. Senate races of 2002 and 2008 were more costly.

This report will examine where the money got spent, on both the “Yes” (anti-equality) and “No” (pro-equality) sides. There were some significant differences in how the funds were allocated among different sources. Brief synopses will be provided on the major vendors on both sides. Finally, some suggestions for future equality campaigns will be offered.

Step One: Get the Issue On the Ballot

Before there could even be a campaign, the “People’s Veto” needed to get the requisite number of signatures to qualify it for the state ballot. In Maine, that requires collecting roughly 55,000 signatures. Stand for Marriage Maine (the Yes on 1 campaign) spent more than $300,000 to gather the signatures. A Michigan-based firm, National Petition Management, was contracted to perform this task. They succeeded. Still, this meant that Yes on 1 needed to raise $300,000 before there could even be a campaign. In my analysis I consider this to be pre-campaign expenditures and do not include it in my ratio calculations.

Full Story from the Nolan Chart: http://www.nolanchart.com/article7146.html

Click here for gay marriage resources in Maine.

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