Italy: Barilla Chairman To Gays – Eat Another Brand

Written by scott on September 27th, 2013

barilla-pasta-360x211Guido Barilla, Chairman of the world-famous pasta maker Barilla, declared on a radio program that he would never use gay families in one of his commercials.

Queerty reports:

“I would never do an advert with a homosexual family,” Barilla told Italy’s La Zanzara radio show Wednesday night. “If the gays don’t like it they can go an eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company. Everyone has the right to do what they want without disturbing those around them,” Barilla added, before pouring a zesty marinara sauce of hate over gay adoption. “I have no respect for adoption by gay families because this concerns a person who is not able to choose.”

The chairman has since apologized on Facebook. Sort of. Towleroad.com reports:

With reference to my statements yesterday to the press, I apologize if my words have offended some people. For clarity I would like to point out that I have the deepest respect for all people, without distinction of any kind. I have the utmost respect for homosexuals and freedom of expression. I also said, and repeat, that I have respect for marriages between people of the same sex. Barilla in its advertising has always chosen to represent the family because this is the symbol of hospitality and love for everyone.

in other words, I’m sorry that you were offended, not that I offended you. The US president of the company has also apologized. Towleroad reports:

At Barilla, we consider it our mission to treat our consumers and partners as our neighbors – with love and respect – and to deliver the very best products possible. We take this responsibility seriously and consider it a core part of who we are as a family-owned company. While we can’t undo recent remarks, we can apologize. To all of our friends, family, employees, and partners that we have hurt or offended, we are deeply sorry.

It seems like every time we find a brand that we like, they go and do something right-wing or anti-gay. ::: sigh ::: At this point, it’s going to take an actual commercial featuring a gay family to quell the storm. Not half-assed apology.

Find more articles and gay wedding resources in Italy.

 

1 Comments so far ↓

  1. Dave van Gestern says:

    Nice. Especially the fact, that a lot of people come with the “freedom of speech”-arguement and the “that’s not homophobic”-thing.

    It’s not? Try just a litte thing. Exchange a few words:

    “I would never do an advert with a black family, If the couloured people don’t like it they can go an eat another brand. For us the concept of the white family remains one of the fundamental values of the company. Everyone has the right to do what they want without disturbing those around them, I have no respect for adoption by black families because this concerns a person who is not able to choose.”

    Does this still sound harmless to everyone?

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