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Italy: Head of Barilla Pasta Meets With Gay Rights Groups

Tuesday, October 8th, 2013

barillaIn the wake of his damaging comments about gays – telling gay customers they could go buy another company’s pasta – Guido Barilla met with gay organizations in Italy to try to smooth things over.

Joe.My.God reports:

Barilla met Arcigay, Arcilesbica, Famiglie Arcobaleno, Gaynet and Equality Italia associations at the Regione Emilia-Romagna headquarters, where former Arcigay president and now regional councillor Franco Grillini has his office. Grillini told Gay Star News: “We spoke about the company’s policies and about the impact on the LGBT community worldwide. Mr Barilla apologized once again and told us they are really worried for the boycotting in North America. The news had a big impact in the United States and they went to the US last week to reinforce their presence in that country.” According to Grillini, “We could say Barilla is going to do a pro-gay campaign in the future, but it’s not sure at the moment. We have to meet again and to discuss their new ads. They’ll probably do something for our community, they have understood that LGBTs have a strong power.”

It’s good to see that the company is feeling the pressure. We’re not buying it again.

Find more articles and gay wedding resources in Italy.

Italy: Barilla Chairman To Gays – Eat Another Brand

Friday, September 27th, 2013

barilla-pasta-360x211Guido Barilla, Chairman of the world-famous pasta maker Barilla, declared on a radio program that he would never use gay families in one of his commercials.

Queerty reports:

“I would never do an advert with a homosexual family,” Barilla told Italy’s La Zanzara radio show Wednesday night. “If the gays don’t like it they can go an eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company. Everyone has the right to do what they want without disturbing those around them,” Barilla added, before pouring a zesty marinara sauce of hate over gay adoption. “I have no respect for adoption by gay families because this concerns a person who is not able to choose.”

The chairman has since apologized on Facebook. Sort of. reports:

With reference to my statements yesterday to the press, I apologize if my words have offended some people. For clarity I would like to point out that I have the deepest respect for all people, without distinction of any kind. I have the utmost respect for homosexuals and freedom of expression. I also said, and repeat, that I have respect for marriages between people of the same sex. Barilla in its advertising has always chosen to represent the family because this is the symbol of hospitality and love for everyone.

in other words, I’m sorry that you were offended, not that I offended you. The US president of the company has also apologized. Towleroad reports:

At Barilla, we consider it our mission to treat our consumers and partners as our neighbors – with love and respect – and to deliver the very best products possible. We take this responsibility seriously and consider it a core part of who we are as a family-owned company. While we can’t undo recent remarks, we can apologize. To all of our friends, family, employees, and partners that we have hurt or offended, we are deeply sorry.

It seems like every time we find a brand that we like, they go and do something right-wing or anti-gay. ::: sigh ::: At this point, it’s going to take an actual commercial featuring a gay family to quell the storm. Not half-assed apology.

Find more articles and gay wedding resources in Italy.