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New Ohio Marriage Equality Ad to Air

Wednesday, July 30th, 2014

OhioFor the first time in a decade, a new Ohio marriage equality ad will air in the state.

ABC6 reports:

Starting Wednesday an ad supporting gay marriage will begin running statewide. The TV spot tells the story of George and Henry – they’re two Ohioans who have been together fifty years. Although their marriage license says New York, here’s how the commercial ends: “Hopefully, Ohio will be next.” Next week, a huge rally will be held in Cincinnati. Mike Premo, of Why Marriage Matters Ohio told ABC 6, “We’re expecting a really big turnout. It’s going to be a historic day.” The rally will be held the night before a federal court hears gay marriage cases from four states.

It won’t be long now, Ohio.

Find more articles and gay wedding resources in Ohio.

Italy Gets a Gay-Themed Pasta Commercial

Wednesday, June 11th, 2014

Findus Pasta adIn the wake of Barilla’s CEO saying they would never use gays or lesbians in their ads, another Italian pasta company has released a gay-themed pasta commercial.

Gay Star News reports:

Ten months after the head of the Barilla pasta company said his company would never use gay or lesbian people to promote its brand another Italian pasta company has done just that. A new ad by Findus Italia pastas released this month features a son coming out to his mother over pasta but it turns out that she already knew.

The commercial features gay son ‘Luca’ who is hosting a dinner party for his mom with his ‘flatmate’ Gianni. After wowing his mother with his culinary skills Luca tells his mother, ‘Mum, there is another little surprise: Gianni isn’t only my flatmate, he’s my partner.’ She replies, ‘My darling, I already got that,’ touching his hand.

Very cool, and a start at changing minds in Italy.

Find more articles and gay wedding resources in Italy.

USA, Utah: New Ad Released for Marriage Equality

Friday, May 9th, 2014

Utah Gay SonFreedom to Marry and Utah United for Marriage just released a new ad featuring straight parents and their gay son.

On Top Magazine reports:

In the 30-second commercial, Drs. Wendy Matis and Dale Smith of Millcreek, who are celebrating 25 years of marriage, speak about their desire for their two children to marry, including son Sean, who is gay. “We always wanted our children to feel like their family was there for them,” Dr. Matis says. “We want Sean to have what we have – a happy marriage. The three weeks when marriage was legal here, we felt just as good as everyone else.”

It’s great to see these commercials airing in such red states.

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Honeymaid Turns Anti Gay Hate Into Love

Saturday, April 5th, 2014

Honeymaid Love VideoOMG this is amazing – after Honeymaid took flack for its “Wholesome” commercial featuring, among others, gay families, it too the hateful responses and turned them into something beautiful.

The Advocate reports:

Nabisco graham cracker snack brand Honey Maid released a new ad campaign in March, “This Is Wholesome,” which features a variety of families, including those with interracial, single, and gay parents. However, a handful of homophobes — including the antigay group (far less than) One Million Moms — were “outraged” and blasted the graham cracker brand for “promoting homosexuality.” In a brilliant move, Honey Maid has responded with a new video featuring two artists who create a heartwarming message from paper printouts of the hateful messages the brand received since the inclusive ad aired.

You have to watch this – it’s beautiful. And as the video notes, they received ten times as many positive responses as negative ones.

Find more articles and gay wedding resources.

Awesome New Marriage Equality Commercial From Empowered Products

Saturday, February 15th, 2014

Empowered Products AdIt’s not often we get excited about a TV ad, but this one caught our eye.

LGBT Weekly reports:

Empowered Products, Inc., an emerging leader in the high-growth sexual wellness sector through its award-winning PINK(R) and Gun Oil(R) brands, has aired its first-ever television commercial. The 60-second spot aired on the Bravo and E! networks in seven major U.S. markets. Empowered Products stated that it believes its commercial is the first by a major U.S. manufacturer or publicly-traded company to utilize an authentic portrayal of marriage equality and service by gays in the U.S. military. The commercial tells the story of a husband wistfully going through the motions of daily life in the family home awaiting the return of his partner and the joy of his homecoming from service.

I got a lump in my throat at the end. It’s truly amazing how far we have come in just the last four years.

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Ireland: Unnamed Politician on Marriage Equality: “We’ve Had Enough of This Shit”

Monday, December 30th, 2013

Ireland - Google Maps

from Google Maps

Some of Ireland’s Fine Gael party are upset that the Prime Minister is pushing a marriage equality referendum.

Pink News reports:

Ireland’s Prime Minister (Taoiseach) Enda Kenny says he will be actively campaigning in favour of the country’s referendum on equal marriage – as an unnamed minister from his Fine Gael party is quoted as saying “we have had enough of this s**t.”

The Irish Independent reports that the outburst was over the prospect of Ireland staging another referendum on a key social issue. “We have had enough of this sh**,” said the unnamed Fine Gael minister. “We are not going again. We did the abortion, we are not f****** doing this one. We got away with the abortion one, but this referendum is guaranteed to be defeated,” the minister added.

In related news, Coca Cola, fresh off refusing to drop its sponsorship of the Sochi Olympics, has instead dropped a gay wedding scene from an Irish commercial.

Gay Star News reports:

The new campaign, Reasons To Believe, shows familiar scenes intended to inspire viewers such as charity runners, cakes being baked and child choirs. In one part of the advert, the line reads ‘For every display of hatred’ – showing a gang breaking into a car – ‘there are 5000 celebrations of love’ – which shows, in many countries, a gay couple getting married. But in Ireland, the gay couple scene is replaced with an image of a young straight, interracial couple walking down the aisle.

Looks like Coke is showing its true colors.

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Italy: Barilla Chairman To Gays – Eat Another Brand

Friday, September 27th, 2013

barilla-pasta-360x211Guido Barilla, Chairman of the world-famous pasta maker Barilla, declared on a radio program that he would never use gay families in one of his commercials.

Queerty reports:

“I would never do an advert with a homosexual family,” Barilla told Italy’s La Zanzara radio show Wednesday night. “If the gays don’t like it they can go an eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company. Everyone has the right to do what they want without disturbing those around them,” Barilla added, before pouring a zesty marinara sauce of hate over gay adoption. “I have no respect for adoption by gay families because this concerns a person who is not able to choose.”

The chairman has since apologized on Facebook. Sort of. reports:

With reference to my statements yesterday to the press, I apologize if my words have offended some people. For clarity I would like to point out that I have the deepest respect for all people, without distinction of any kind. I have the utmost respect for homosexuals and freedom of expression. I also said, and repeat, that I have respect for marriages between people of the same sex. Barilla in its advertising has always chosen to represent the family because this is the symbol of hospitality and love for everyone.

in other words, I’m sorry that you were offended, not that I offended you. The US president of the company has also apologized. Towleroad reports:

At Barilla, we consider it our mission to treat our consumers and partners as our neighbors – with love and respect – and to deliver the very best products possible. We take this responsibility seriously and consider it a core part of who we are as a family-owned company. While we can’t undo recent remarks, we can apologize. To all of our friends, family, employees, and partners that we have hurt or offended, we are deeply sorry.

It seems like every time we find a brand that we like, they go and do something right-wing or anti-gay. ::: sigh ::: At this point, it’s going to take an actual commercial featuring a gay family to quell the storm. Not half-assed apology.

Find more articles and gay wedding resources in Italy.

Microsoft Jumps on the LGBT Advertising Bandwagon

Wednesday, March 13th, 2013

you tube bigJust a week or so after we learned of the new kindle ad featuring a married gay couple, Microsoft is out with an LGBT ad of their own. Web pro News reports:

Anyway, it appears that Microsoft is following in Amazon’s footsteps. Their new ad for Outlook leaves no room for speculation concerning the company’s stance on marriage equality.

The company has a history of supporting the LGBT community:

“After looking at the question from all sides, I’ve concluded that diversity in the workplace is such an important issue for our business that it should be included in our legislative agenda,” said Microsoft CEO Steve Ballmer. “I respect that there will be different viewpoints. But as CEO, I am doing what I believe is right for our company as a whole.”

New Amazon Ad Includes Married Gay Couple

Thursday, February 21st, 2013

Amazon continues to reach out to the LGBT community with a cute new ad for its Kindle book readers that includes a married gay couple, On Top Magazine reports:

In the 30-second spot, a woman is reading on her paperwhite at the beach. The tablet the man sitting next to her is using suffers from too much glare, and he’s not able to enjoy reading. “This is perfect at the beach,” the woman tells the man. “And with the built in light, I can read anywhere, anytime.” The man is convinced and buys a Kindle Paperwhite on his tablet, then declares: “We should celebrate.” “My husband’s bringing me a drink right now,” the woman states. “So is mine,” the man responds.


Automaker Renault Releases New Marriage Equality Ad

Wednesday, January 11th, 2012

Automaker Renault has just released a clever new ad that recognizes marriage equality – good to see advertisers including this kind of positive content. Enjoy!

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