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Italy Gets a Gay-Themed Pasta Commercial

Wednesday, June 11th, 2014

Findus Pasta adIn the wake of Barilla’s CEO saying they would never use gays or lesbians in their ads, another Italian pasta company has released a gay-themed pasta commercial.

Gay Star News reports:

Ten months after the head of the Barilla pasta company said his company would never use gay or lesbian people to promote its brand another Italian pasta company has done just that. A new ad by Findus Italia pastas released this month features a son coming out to his mother over pasta but it turns out that she already knew.

The commercial features gay son ‘Luca’ who is hosting a dinner party for his mom with his ‘flatmate’ Gianni. After wowing his mother with his culinary skills Luca tells his mother, ‘Mum, there is another little surprise: Gianni isn’t only my flatmate, he’s my partner.’ She replies, ‘My darling, I already got that,’ touching his hand.

Very cool, and a start at changing minds in Italy.

Find more articles and gay wedding resources in Italy.